It's Calm. Saint Side Autumn 23 Collection

by Mark Gale March 7, 2023

Imitation is the highest form of flattery. It's beget from us, but we are also not innocent, often spinning other things to make them our own.

It's calm.

Big blessings allowed everything to line up and have our brothers Nerve and Babyface Mal in the area to shoot a video in store for their upcoming track together Gumboots (release TBA), and line up the look book for the new Saint Side range.

Our first collection for 2023, comprises of 20 graphic t-shirts featuring screen print and embroidery, 2 fleece shorts, accessories include 6 buckle back strap baseball caps, 2 reusable shopping bags, and the eagerly anticipated restock of our Made In Japan incense from Kuumba International.

Drop 1, Thursday 9th March 8pm online and in store

Forever embroidered t-shirt, caps and shorts. The motto Saint Side Forever needs no introduction and the forever script is a light way of not over wearing the brand logo or name itself. A leaner text graphic, with a nod back to us. Subtly executed.

Spoiled Boys embroidered caps. Inspired by 80s New York Art cliques and the legends that ruled, sounds nice to say it too.

OPSSM T-shirt. The blurry logo old english tee with eye test on the back. Just in case you can't see whose number 1, and need to get yourself checked.

Winn embroidered workshop pocket tees. Releasing in 5 colours, White, Black, Navy, Red and Heather grey, with large screen printed bicycle S logo on rear, a subtle nod to 70s bicycle branding.

Paulie Prep Work. An ode to Paulie Sorvino, and the work of cinema brilliance that is Scorsese's Goodfellas. “In prison, dinner was always a big thing".

Old English Quick strike tees Navy/Dove grey. Very limited production of $35. Don't sleep on these.

Chrome look reusable shopping bags. At $3 for the small, and $4 for the large, you'd be silly not to throw some in.

Saint Side Incense. Our exclusive scent, handmade by Kuumba in Japan, is a mixture of Hennessy and Vanilla Bean amongst other subtle notes, to form a masculine, sweet, cognac tone.

Drop 2, Thursday 23rd March 8pm online and in store

Whip It. Graphic t-shirt in two colours, with our Hero Femme letting you know who is in charge.

Choppin' and Lockin' patch graphic t-shirts in black and white. Our logo, our flag. The design we rested for 10 years because it became so meaningful we didn't want people to wear it, and wear it the wrong way. Now it's back, and setting things straight.

SFFS embroidered cap, puts the letters up front and in Old English, a throw back to 90s ditch parties in LA.

Minimal CnL Patch embroidered cap. Testing to see just how iconic our choppin' n lockin' logo is, we've removed all of the finer details, and it still tells you everything you need to know, that it is Saint Side 100%.

Saint Side is for drivers. A steering wheel emblazoned S with pin strip rear graphic mimicking a cars tyres doing donuts. Very nice colour blocking on these.

Old English Quick strike tees White/Khaki. Very limited production of $35. Don't sleep on these.

Old English Hood in our classic Black Heavyweight fleece with White chest print, creeps us into our upcoming Winter range.

We are going deep with intel here, because we feel the message is lost these days. For the past few years, people have requested the blog back, requested the look books. Information moves too fast, meaningless brands are multiplying and there is no substance. We are literally the only ones with back bone, an authentic story to tell, and while it's frustrating, it just means we need to do more, as you can see here.

Please enjoy.

But if you don't.. it's calm.

Drop 1 collection is now online, and can be browsed here

Nerve, white Forever cap